🔥 Dropping in 30-60 Days
The World’s First Hot Sauce with Its Own Soundtrack
Flavor-first. Music included. Hand-crafted in Portland. Every bottle comes with a custom song because memorable flavors deserve a soundtrack.
Not Just Heat. It’s An Experience.
We’re breaking every rule in the hot sauce playbook. Honzo’s isn’t about punishment—it’s about celebration. Asian umami mastery meets perfectly balanced heat, wrapped in a musical experience you won’t forget.
Music Differentiator
Every flavor has its own custom song. Scan the QR code, hear the track, taste the story.
Flavor First
we start with authentic Asian umami—soy, dashi, and sake. Heat comes second, designed to enhance, not overwhelm.
The Delayed Fuse
Serrano peppers don’t burn—they build. Like a tsunami, the heat rolls in slowly, letting you taste every note of flavor first.
🌊 Introducing
Serrano Tsunami
Serrano Tsunami
🌶️🌶️ Balanced Heat
The serrano pepper is known for its delayed heat—a “delayed fuse” that mirrors a tsunami’s approach. First, you taste the depth: authentic Asian umami from premium soy sauce and aged sake. Then, the heat rolls in slowly, building in waves, letting you savor every layer of flavor. This isn’t punishment—it’s an experience.
Our Ethos: Flavor forward, always. We share our Asian culinary heritage through umami mastery, then let the heat enhance—never dominate.
$12
🚀 Launching is 30-60 Days
Portland is already hooked
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“The flavor is very nice, it is definitely umami forward. You definitely pick up the soy. The heat is good, not too hot though I can handle a pretty good kick. The sweet element is also there, and it lands second and stays on the pallet.”
-John H., Portland
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“It was like a chicken pad kra pow! So good! V umami.”
-Kara S., Portland
⭐️⭐️⭐️⭐️⭐️
“It’s a smash down here at Kind Coffee on Belmont. We love it as does Francesca the owner of the cart!”
-Brandon B., Portland
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“The hot sauce is quite good. I keep reaching for it. It’s got great flavor.”
-Mick G., Portland
⭐️⭐️⭐️⭐️⭐️
“Hon! that sauce is 🔥! Thank you so much, I love Serrano pepper sauce ❤️”
-Dee, Portland
Don’t Miss Launch Day
We’re dropping in 30-60 days. Join the launch list for VIP access, exclusive perks, and first dibs on Portland’s most unique hot sauce.